I was recently featured on Locita – a French site about social media, because of the way I use social media.
You can read the original translation here:
With the help of Google Translate I present it here in a rough English translation:
Short-E: an artist who uses social media in an original way.
DJ Short E, is a specialist scratch DJ that comes from Bristol in the UK. Practicing this discipline for 10 years, she uses her blog and social media to both sell products but also to create a real interaction and share her techniques with those who follow it. A lot of DJs can not afford lessons or have no partner to create an emulation progress.
Short-E has understood this and created an active community using various media in an original and interactive way .
Video tutorials and Free Beat Friday
The peculiarity of Short-E is the desire to support both the beginner and experienced scratch DJ and help them progress. On her blog and YouTube channel, there are many free tutorials explaining the techniques of scratching. It also presents how to setup their equipment in an optimum manner and how she produces her instrumentals.
“Free Beat Friday” is an initiative that is very successful. It offers every Friday a free instrumental, made by her, which will allow DJs to scratch and train in a video that allows the question and answer. These are videos in which Short-E scratches, then leaves space to allow the DJ to answer. They can engage in a session with the expert that is scratch Short-E.
A blog showcase and an active Facebook group
Studioscratches.com is the blog where Short-E broadcasts all her news. Based on WordPress, this blog very sleek design not only serves as a place of promotion. It highlights both advice for beginners, as videos made by members of the community or its findings on the subject. Its online store can be found on the right. It is based on Bandcamp and embeds the payment system and simple songs in high quality.
The Facebook group has nearly 250 members from around the world, is very active and Short-E does not hesitate to regularly ask questions or give advice to members. They can post their videos, instrumentals, or seek help for various topics.
Few platforms, but regular
Short-E has made the choice of 5 main platform for all its activities: blog, Facebook group, Twitter, YouTube and Bandcamp. It is relatively low when we know the number of solutions that exist to disseminate his music. It does not invade the community of messages constantly, but regularly posts news and new productions. For example, she tweets that about once a week but it is present on its Facebook group almost daily.
Away from the fans, Short-E knows how to animate the community and go beyond the simple promotion by creating a closeness with his audience. She managed to get the most out of each of the platforms used, and to professionalize it’s sponsors and through its online store. She also participated in the documentary “Walk on the Wildside” produced by the BBC. Here is a video where Short-E explains her background and vision of music:
Thanks to Alex for the link and article publish.
How do you use social media for your music and scratching? Comment below!
Happy Scratching! 😀