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I Am a (Scratch) Beast – No Rival Video Promo

October 29, 2009

Here’s a little story that must be told.

I recently got connected with Chuck Lapus from No Rival.

Chuck was into Studio Scratches and hooked me up with this tee and a load of stickers and keychains and I promised to record a video of me being a scratch beast and hopefully represent all the brand stands for which I really related to (see below). So here it is above. Hope you enjoy it and that it inspires you to keep scratching and do what you do.

More about No Rival:

No Rival Mission Statement

Our mission is to create progressive urban designs that capture the past, present, and future ideas of our culture and apply them to garments and accessories that exhibit style and sophistication.

We admire those in society who pursue their dreams, stay true to themselves, and really put their hearts into their work, becuase we know that there truly is no rival to that which they produce.

We are a lifestyle brand that sees no limit to what you can accomplish if you possess a true passion for what you do and refuse to compromise. To those who believe that there is no comparison, no substitute, no equal… no rival, the world is yours.

I have personally spent a great deal of my life working in successful occupations, only to fulfill someone elses’s dream. Consequently, at the end of the day, I was never really satisfied with my work. I never felt inspired, or that I was living up to my potential, so I made the decision to do my own thing. My passion for design and my love for urban sub-cultures has been the catalyst behind this brand, NO RIVAL.

Inspiration comes from those who give 110% to their craft. it always shines through in their work. Whether it is the graffiti artist or the DJ… the model or the singer… the athlete or the actor.. the CEO… or perhaps all of the above, always stay true to yourself and always believe that there is no rival to what you can accomplish. You can influence and inspire others.

no-rival

Until next time, Happy Scratching! There is no rival to you!

– Short-e

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Filed Under: Scratch Lifestyle, Video

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